“Just think if this is the way all our clothes were made — dip and dry,” says Juan Gerscovich, as he watches. “There is no need for chemicals. We just need to look to the Earth for answers.” This piece from the Washington Post tells how natural dyes and non-GMO seeds can save fashion from its horrific costs to health and the environment - if consumers are willing to support it. “Shopping is thought of as fickle, something mindless, but in fact it is one of the most important activities an individual can do,” he says. “Shopping is the equivalent of voting.”